Marketing
End-to-end analytics: from click to money
Each lead is tagged with a source: UTM, call tracking, forms, messengers. The system brings the chain to revenue and shows ROMI for each channel - you see which advertising brings money and which simply wastes the budget.
ROMI per channel UTM markup and call tracking Mailings Email / Telegram / SMS Auto funnels
What the module can do
Attribution before revenue: lead → transaction → payment, according to first- and multi-touch models.
UTM link generator with QR codes and registry - all team markup in one place.
Call tracking: substitute numbers, the source of the call is included in the transaction and analytics.
Mailings by segments: Email, Telegram, SMS - with templates and delivery statistics.
Customer segments and auto funnels: new dialogue in the channel - the deal is created automatically.
“Leads without a tag” report - you can see where the tag is lost, and compare periods by channel.
How does this work
1
We launched advertising with UTM and a replacement number - each lead comes with a source.
2
Transactions flow through the funnel, the system associates revenue with the channel and calculates ROMI.
3
The report shows: channel A pays off ×4, channel B is in the red - the budget is shifted consciously.
For those who spend on advertising and want to see the return in money, not in clicks: marketers, owners, agencies with several offices.