CRM for catering: applications, warehouse, cost

CRM for catering is needed where orders come from Instagram Direct and Telegram, products are written off “by eye”, and no one really calculates the cost of the dish. A cafe, restaurant or delivery service in Tashkent receives dozens of requests per day in different instant messengers, and some of them are simply lost: they didn’t see the message, they forgot to call back, they wrote down the reservation in a notepad. At the same time, the cook takes food from the warehouse without accounting it, the meat and herbs spoil, and at the end of the month it is unclear whether you made money or lost money. Below we will look at the specific pain points of catering in Uzbekistan and what the automation system does about them.

The main pain points of cafes and restaurants

The first pain is that delivery requests and reservations are lost between Instagram, Telegram and calls, because each channel has its own screen and its own person. The second is that food accounting and the cost of dishes are kept “by eye”: how much meat was spent on pilaf, what is the markup on the table, where the margin is leaking - there is no answer. The third is write-offs and delays: products with a short shelf life spoil because no one keeps track of batches and dates. The fourth is several points: each has its own warehouse, its own revenue, but there is no single picture across the network. And fifth, guests come again, but there is no database with order history and contacts, so there is no one to send promotions and mailings to.

What does Taska give to catering?

The system covers these pains not with separate crutches, but with one circuit where the application, kitchen, warehouse and money are connected. This is what a cafe, restaurant or delivery receives:

• Applications from social networks into the funnel: messages from Instagram, Telegram and WhatsApp, forms and calls fall into one window and become orders at the stages - received, prepared, delivered, without loss.
• Warehouse of products with batches and deadlines: receipts, balances and write-offs for each product, accounting of batches and expiration dates - the system tells you what is going bad and prevents it from going past due.
• The cost of dishes through specifications: for each dish, the composition (grams of products) is specified, and Taska calculates the real cost and margin, and is written off from the warehouse automatically upon sale.
• Payme and Click payments: the client pays for delivery or reservation online through familiar local services, and the payment is immediately visible in finances.
• Reports by point: revenue, average bill and popular positions for each cafe and across the entire chain in one place - you can see which point is growing and which is sagging.
• Guest database: contacts, order history and preferences are saved to launch promotions, collect repeat orders and build loyalty.

Who is eligible and how is the margin calculated?

The solution is suitable for cafes and coffee shops, restaurants, food delivery services and multi-location networks. The logic is common, but the settings are different: for a coffee shop the speed of ordering and accounting for consumables is more important, for a restaurant - the specifications of dishes and a warehouse with meat, herbs and preparations, for delivery - the flow of requests from Instagram and Telegram and payments by Payme and Click. The margin is considered fair: you enter the composition of the dishes and the purchase prices of the products in sums once, and then with each sale the system writes off the ingredients and shows the cost and profit by position, by point and for the period. This way, it becomes clear that pilaf is in the black, but salad with imported greens is falling due to write-offs - and the decision is made based on numbers, and not on sensations.

Turnkey implementation in 14 days

There is no need to launch everything at once: first we connect requests from social networks and the order funnel to stop losing requests this week, and then we deploy a food warehouse, dish specifications and point-by-point reports. It is possible to launch the working core for your establishment in 14 days in MVP format - when orders and payments are already going through the system. Turnkey implementation means that together we analyze the processes of the kitchen and hall, create products and dishes, set up integrations and train the team in Russian. In terms of money, there are two ways: own the system for a one-time payment and pay only for hosting (about 10–20 dollars per month) or work on a subscription basis without large investments at the start.

Why Taska for catering

Taska is a CRM, warehouse and accounting in one system for the Uzbekistan market: orders from Instagram, Telegram and WhatsApp, a food warehouse with batches and deadlines, the cost of food according to specifications, Payme and Click payments, sums and several points in one window. We customize the system individually for your cafe, restaurant or delivery, rather than handing out an empty box, and launch the working core in 14 days. Leave a request for a free consultation - we will analyze the processes of your establishment and show you how to stop losing orders and calculate the margin by the numbers.