How much does CRM cost: what does the price consist of?

The question “how much does a CRM cost” sounds simple, but the honest answer is “it depends,” and it’s important to understand what exactly it depends on. The price does not consist of one line: it is a license or subscription, implementation and customization for your processes, data transfer, team training, integration and improvements, and then support. In Uzbekistan, this is added to the choice between two payment models - subscription and ownership, and they give completely different economics at a distance. Below we will look at what the cost of CRM actually consists of, how the models differ, what affects the cost of implementation, and where cloud services hide costs that are not warned about at the start.

What is the cost of CRM?

The program itself is only part of the budget, and often not the largest. Implementation is added to the cost of a license or subscription: customizing the sales funnel, access rights, reports and business processes to suit the way your company operates. Separate articles - transferring data from Excel or the old system, training employees, connecting integrations with Telegram, Instagram, telephony, Payme and Click, as well as improvements for non-standard tasks. After launch, support and development remain. When comparing offers, look at the full picture, and not just at the price of access - otherwise a “cheap” CRM will easily turn out to be more expensive after all the additional payments.

What affects the cost of implementation

The exact amount of implementation cannot be named blindly - it depends on the amount of work, and it is visible only after analyzing your tasks. We deliberately do not name numbers “out of the blue”: first we look at the processes, then we count. The cost is influenced by several key factors, and understanding them helps to estimate in advance how much the project will cost and where you can save and where you shouldn’t save:

• Number of users - how many employees will work in the system and what roles they have.
• A set of modules - you only need sales or also a warehouse, finance, production, logistics.
• The complexity of the processes - a typical funnel or multi-stage approvals, calculations, automation.
• Integrations - Telegram, Instagram, WhatsApp, telephony, Payme and Click, 1C or MoySklad.
• Data transfer and modifications - the size of the customer base and atypical requirements for your business.

Subscription versus Ownership: Two Payment Models

In the subscription model, you pay monthly for each user: it’s cheap to log in, but the payment is constant and grows with the team, and over a period of several years the amount adds up to a serious amount. In the ownership model, you pay once for the system itself, and then pay only for hosting - about 10-20 dollars per month, without monthly user fees. The start here is more expensive, but in the long run it turns out to be more profitable, and the main thing is that the system and data belong to you: they will not be disconnected for non-payment and will not be limited by limits. Which model is more profitable depends on the size of the team and the planning horizon; subscription is easier at the entrance, ownership pays off with long-term operation and a large number of employees.

Hidden Costs of Cloud CRM

With subscription CRMs, a beautiful starting price often turns into a growing bill. Pay for each new employee - managers have been added, and the subscriber base has grown. Necessary functions are often hidden in higher tariffs: automation, analytics, integrations are available for an additional fee. Free plans are subject to limits on transactions, records or storage volume, and above the limit there is another payment. As a result, after a year, the real cost may turn out to be significantly higher than it seemed when connecting. Therefore, you need to consider not the entry price, but the total expenses for 2-3 years in advance - this is where the real difference between the models is visible.

We will calculate the cost for your task

We don’t name the price at random - we first analyze your tasks, and then honestly calculate the amount of work. At a free consultation, we will discuss the processes, the number of employees and the necessary modules, we will tell you which model is more profitable for you - subscription or ownership - and where you should not overpay. We implement it on a turnkey basis, and launch the first working MVP in 14 days. Leave a request for a free consultation: we will calculate the cost of CRM transparently and without hidden fees.